Xynergym
"Your personal gym, wherever you are": brand content system and site for a mobile trainer.
- Status
- LiveLive; client domain being pointed
- Period
- 2025 → Jun 2026
- Role
- Brand content architecture, logo, web build (three generations)
- Client
- Xynergym
Selling a category that does not exist yet is harder than selling a better version of one that does. The content system defines the brand, page-by-page copy and explicit calls to action so a builder or an AI can work from it directly. Three generations exist: a page-builder build, a hand-coded static v1, and the current build with four pricing tiers, lead capture and a real client photoshoot. Logo and 5-second reveal generated in the media pipeline.
A machine-consumable brand content system is a deliverable in its own right, not notes toward a website.
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